Companies Economy Markets

Fox To Buy Roku For $22 Billion In Media Merger

Fox to acquire Roku in a roughly $22 billion cash-and-stock deal, merging Fox’s live sports and news assets and Tubi with Roku’s streaming devices and The Roku Channel, with closing targeted for the first half of 2027.

Fox and Roku deal announced, signaling a new phase in media consolidation as the companies plan a combined strategy around live sports, news, and streaming devices.
Fox and Roku deal announced, signaling a new phase in media consolidation as the companies plan a combined strategy around live sports, news, and streaming devices.

Market impact

The deal creates a combined platform spanning live sports, news, streaming devices, and ad-supported content, with roughly $400 million in annual run-rate cost synergies expected.

Why it matters: Represents a major consolidation move in the streaming and advertising landscape, potentially reshaping revenue opportunities across traditional networks, streaming platforms, and hardware.

Key numbers

  • $22 billion
  • $12 billion loan
  • $400 million
  • 73%
  • 27%
  • H1 2027

Watch next

  • Regulatory review timeline
  • Close date 1H 2027
  • Shareholder ownership post-close
  • Debt financing steps
Media Technology Advertising Fox Corp. Roku, Inc.

Fox Corp. has agreed to acquire Roku Inc. in a cash-and-stock deal valued at about $22 billion, marking a significant consolidation in the streaming and media landscape. The transaction would merge Fox’s suite of assets—its sports and news networks and the free ad-supported streamer Tubi—with Roku, the maker of streaming devices and the home of The Roku Channel. Fox said the cash portion of the deal will be financed with a mix of cash on hand and new debt, and the company disclosed it has secured a $12 billion loan to support the transaction. The strategic combination aims to leverage Roku’s reach in streaming hardware and ad-supported services with Fox’s live sports, news programming, and advertising capabilities, potentially expanding revenue opportunities across platforms.

The companies indicated that the deal would deliver approximately $400 million in annual run-rate cost synergies, with additional revenue upside anticipated from tighter integration and cross-promotion across the combined platform ecosystem. If the transaction closes as planned, the merger would give Fox control of roughly 73% of the combined entity, while Roku shareholders would own about 27% post-close. Both boards have approved the deal, which is expected to finalize in the first half of 2027. Fox Chief Executive Lachlan Murdoch described the agreement as a “defining moment” for the company and noted Fox’s long-standing relationship with Roku as an investor and partner.

The proposed merger follows Fox’s prior strategic realignment since 2019, aimed at focusing the company on live news and sports and expanding advertising-driven revenue around its streaming initiatives. Fox’s experience with Tubi, acquired in 2020 for $440 million, and the ongoing push to monetize live events suggests the potential for an enhanced advertising strategy across a larger, combined portfolio. Market reaction to the deal has been mixed, with Fox stock trading lower in premarket trading while Roku shares showed a modest uptick after the announcement. The deal comes amid broader industry shifts toward streaming consolidation as media groups adapt to changing viewing habits and the economics of live content.

This proposed combination, if completed, would be one of the larger recent consolidations in the streaming space and could influence competitive dynamics among traditional networks, streaming platforms, and hardware manufacturers. Regulators will review the transaction given its scope and potential impact on competition in the streaming ecosystem.